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Dashboard Join the pilot
For tour operators and guides

Your guides take the photos travellers take home.

At every stop, travellers hand your guides their phones. PicTrainer is a free iPhone course that teaches guides to hand back a photo worth sharing, and a simple website that shows you who's trained.

Apply for the pilot See how it works
No card to startGuides use the app freeFreelance guides welcome

The photo is part of the tour

It’s the moment travellers show everyone at home. A dark, tilted one with the landmark cut off undoes a great day.

It ends up in your reviews

Great photos get mentioned by name. So do bad ones.

48 minutes, on their own phone

Short lessons between tours, with the phone in their hands. No classroom, no training day.

How it works

Three steps. You never touch the app.

Your guides learn on the free iPhone app. You follow along on this website.

1

Share your code

Sign up and we make your company a join code. Drop the link in your guide group chat, add it to the briefing sheet, or print the poster for the guide room.

2

Guides learn, free

They download PicTrainer, type the code, and work through 26 short lessons on their own phone, then pass a final practical.

Find the light2 min
Them and the landmark2 min
Many phones, one stop2 min
The 10-second routine2 min
3

See who's trained

Your dashboard shows who has joined, how far each person has got, and who is certified. A short email every Monday keeps you up to date.

The course

Everything a guide needs at the photo stop.

Built for people who don't think of themselves as photographers. Every lesson is a minute or two, with the phone in their hands: they tilt it, frame it, and feel it click into place.

26 Core lessons, about 48 minutes. Light, harsh sun, level, distance, framing, background, groups, any phone, and the photo stop.
The photo stop, the landmark, many phones at once. The situations guides meet every day, practiced until they’re automatic.
A final practical and a certificate. Real photos, checked on the phone, so you know it stuck.
32 more lessons from the packs, free for your guides once you subscribe. Portraits, sunsets, water, night and more.
  1. 01
    Why it matters
    2 Core · 3 min
  2. 02
    Light
    5 Core · 10 min
  3. 03
    Level and lines
    4 Core · 8 min
  4. 04
    Distance and lenses
    1 Core · 2 min
  5. 05
    Framing
    2 Core · 4 min
  6. 06
    Background
    2 Core · 3 min
  7. 07
    People and moments
    1 Core · 2 min
  8. 08
    Tricky situations
    1 Core · 1 min
  9. 09
    Any phone in your hands
    2 Core · 3 min
  10. 10
    On tour
    4 Core · 7 min
  11. 11
    Put it together
    2 Core · 5 min
Make it yours

Teach your tours, not just photography.

Add the best photo stops on each tour, your guide rules and a welcome from you. They appear inside the app as your guides’ own lessons.

Photo stops

The chapel viewpoint before 10, the bridge at blue hour. Grouped by tour, with your photo, the best time and a tip.

Guide rules

Offer a group photo at the viewpoint. Never block the path. Your handle to mention.

Photo-friendly badge

For your website, your posts and the meeting-point sign.

Guides who work for several companies

Many guides work for several operators. They join each with its code, and each operator sees only its own team: the guide's first name and work lessons, nothing about the others.

Fair to your guides, by design.

Guides choose to join, see exactly what you'll see before they do, and can leave any time. There's nothing to monitor except the training.

You see

First name
Lessons finished
Final practical passed

You never see

Their practice photos
Their phone number or email
Anything outside the app
Their personal lessons
Any other team they're on
Pricing

Free for guides. Priced by team size, never per guide.

The app

Free

For anyone. The full course, the final practical and the certificate. Packs are optional one-time purchases, and free for anyone on a subscribed tour operator’s team.

Coming soon to theApp Store

Tour operator plan

30 days free
$39per month

The dashboard, join code, photo stops by tour and guide rules, the badge, weekly emails, and every pack for all your guides.

Be one of our first tour operators.

We're working closely with a small group of tour operators this season. You get the plan free while we learn together, and a direct line to the people building it.

Apply for the pilot

Questions

Our guides are freelancers. Does that work?
Yes. Guides join with your code on their own iPhone and pay nothing. If they also guide for other companies, they join those too, and each company sees only its own team.
Do guides need to buy anything?
No. The app and the course are free, and once you subscribe, everyone on your team gets every pack too, at no cost to them.
How long does it take?
About 48 minutes for the course. Lessons take one to three minutes, so they fit between tours.
What if we have more guides than our band?
Nobody is turned away. Your dashboard shows a note, and we ask you to move up a band at your next renewal.
All questions

Hand back a photo they’ll keep.

Set up in five minutes. Your guides can start on their next tour.

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